About Us

We are Aha and Kimya Ausar — founders of Itz Appropriate, a purpose-driven brand rooted in family, faith, and intentional living.

Since 1999, what began as a passion for fragrance and handcrafted skincare has grown into a mission:
to restore confidence, elevate self-care, and bring peace into everyday life.

Guided by our commitment to clean, natural ingredients, we create body care and aromatherapy products that nourish both body and spirit. Every formula is intentional, every scent is curated, and every product is designed to turn simple routines into elevated experiences.

For over two decades, families have trusted us because we create for our home first — then share that care with yours.

This is more than skincare.
This is more than aromatherapy.

This is a lifestyle of intention, simplicity, and natural glow.

Welcome to Itz Appropriate — where luxury meets purpose